Home Interiors The World Is Your Canvas contest

http://promogroupinteractive.com/hig_offline/

What is this? Online instant win game for Home interiors consultants

Who participated? Client is Home Interiors

When did it happen? The Contest was run from Jan 28 2008 till Mar 28 2008

How many users got involved? About 25,000 users got registered (about 30% of overall Home Interiors consultants base)

How does it work? The game is only available to Home Interiors consultants. The web site featured an online "shuffle game" which is an instant win game where user selected one of the 9 cards to reveal the prize they had won. To participate, the consultant had to buy the promoted products from Home Interiors and thus earn "shuffle entries", then register on the web site, play the shuffle game and win instant prizes.

What are other features?

• Animated menu & other visual effects & sounds
• Custom shuffle game developed especially for this promo>
• Elaborate admin site used to review all kinds of stats requested by the client
• Daily automated data exchange with the client over secure connection
• Multi-stage approach with ability to enable/ disable the online game and enable/disable new registrations.