Dollar General & Great Clips Toyota Tundra Showdown

DG300Showdown.com

What is this? DG & Toyota sweepstakes is an online Nascar-themed sweepstakes promo

Who participated? Clients are Motorsports Management International, Dollar General, Great Clips, and Toyota.

When did it happen? The promo takes place April – September 2008.

How many users got involved? About 40,000 users got registered and they earned about 200,000 entries for the first 2 months.

How does it work? The sweepstakes program was promoted via printed materials, press ads and online ads. The ads instructed user to register online on the official promo web site for free and receive their chance to win Toyota Tundra at the sweepstakes. Users were also encouraged to visit the site each day to receive additional sweepstakes entries for their visits.

• Animated menu & other visual effects & sounds
• Pick your driver team of 2 Nascar drivers
• “Invite a friend” feature